SAN FRANCISCO (Reuters) - Web search leader Google Inc. said late on Monday it has added a variety of new features to its Picasa digital photo service, including the ability to e-mail pictures via its Gmail service.
Google bought Picasa last summer to improve photo-publishing on Blogger, its Web log service. The latest Picasa update, which is free, also features faster photo posting to Blogger.
Picasa's rivals range from Yahoo Inc. to Microsoft Corp., to online photo service Shutterfly and software maker Adobe Systems Inc.
With the explosion in popularity of digital photography technology providers are scrambling to create a foothold in the growing market for managing, editing, printing and sharing photos.
InfoTrends/CAP Ventures has put 2004 worldwide sales of digital cameras at $24 billion.
Among Picasa's new editing features is a "fill light" tool that brightens dark, backlit photos.
With the launch of the updated version of Picasa, users will also be able to export photos to printing services such as Shutterfly, Kodak's OFoto, Snapfish and Walmart.com, said Picasa General Manager Lars Perkins.
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